Help / Your account
Brand settings
How we write for you, your company details, and how to keep them up to date.
Open Brand settings from the menu to see what the studio follows whenever we write or plan anything for your site.
What's in it
- Voice and tone: how you sound.
- Words and facts to use: product names, approved phrases and claims.
- Things to avoid: words you never use, and claims you can't make.
- Images: the look you want.
- Anything else: what's coming up, people to credit, seasonal moments.
If you're on Adapt, there's also What to keep an eye on: the topics, competitors and sources Luke watches when he looks for suggestions for your site.
Changing it
Owners and members can edit any of it and press Save changes. Viewers can read it. Every change is recorded, with who made it and what it said before, and Luke is told straight away, so nothing changes without the studio knowing.
Company details
Further down the same page, Company details holds the facts we need to get right on the website: your registered name and number, VAT number, addresses, phone and email, where website enquiries should go, opening hours, accreditations, anything your footer must say, and your social links. Fill in what applies, leave the rest, and press Save company details.